Meeting of our PR and Fundraising Committee yesterday evening, not well attended but a good opportunity to look at all we are doing and planning to do. In particular getting the name of Children North East known by the general public in the region.
Our Christmas 'Giving Tree' campaign is coming up. The fundraising team have worked hard to give the campaign (and Children North East) a higher profile this year. Real Radio will be supporting the campaign which is great because that will mean regular mentions across the North East on a popular radio station. And Eldon Sqaure shopping centre have also agreed to support us - their 'Wishing Well' appeal by the Christmas Display will be in aid of Children North East and there will be a drop-off point for people who want to leave gifts for children. Greggs the bakers have kindly agreed to support the Giving Tree too by offering each of their 140 shops as collection points for presents and other gifts. We are hopeful some of the schools we know will sing a few carols for us in Eldon Square too.
Christmas is an especially hard time for families who don't have much spare cash. Everyone wants to give their children a good Christmas; if you don't you and your children feel very left out - a real slap in the face that you don't count. The gifts of presents are wonderful but in recent years we have found more and more parents asking us for help with food at Christmas time too.